Creative built for conversion, not just attention.
eMed
At eMed, I lead social media content and strategy with a focus on B2B storytelling that converts. I create and execute LinkedIn campaigns that blend visual design, thought leadership, and performance marketing to drive engagement and sales impact. My role spans digital marketing, SEO-driven content planning, and performance analysis, ensuring every asset aligns with broader business goals. From designing graphics and editing videos to developing strategy and tracking key metrics, I bring a full-funnel approach to content marketing for healthcare.
With tailored messaging and optimized creative, this paid ad campaign drove a 7% click-through rate and reached up to 50,000 impressions per post, outperforming typical B2B engagement metrics on LinkedIn. I developed the strategy, made the creative assets and monitored the analytics, overseeing the project from start to finish.
I led the creative strategy and made the design assets for this campaign, using food as a metaphor to simplify and humanize the conversation around GLP-1 medications.
The messaging balanced urgency and optimism, positioning eMed as both cost-conscious and care-driven. I also analyzed performance data and ran A/B tests to refine both visuals and messaging.
These are just a two of the creative variations tested.