At House of Lilac, a boutique floral company based in Miami, I led the creation and execution of visual content across social media and web platforms. I planned and styled all photo and video shoots, producing lifestyle, editorial, and product-focused content to support e-commerce growth and storytelling.

I managed the brand’s content calendar, aligning posts with seasonal campaigns, new product launches, and blog updates. This strategic approach contributed to a 30% increase in Instagram engagement and helped drive more foot traffic and online conversions.

In addition to content production, I oversaw the brand’s blog and provided creative direction for website visuals to ensure a cohesive brand experience across all platforms.